Forecast 2002 Next Move?
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Pawn or king?

By Candy Doyle
Editor

DoyleForecasting the future is never easy — especially considering this past year.

Who could’ve predicted the Sept. 11 terrorist attacks or their impact on the economy?

No one.

And who knew the country was in a recession — and had been since March?

Again, no one — not even our country’s leading economists, who hadn’t stumbled upon that realization until this fall.

Nevertheless, you have to plan for the coming year, and it only makes sense to make plans for 2002 based on what’s happened in 2001. And, for the industry, it hasn’t been all bad.

In fact, construction in Wisconsin broke a record when volume hit the $11 billion mark.

And as far as the stature of projects go, 2001 was a banner year: the Milwaukee Brewers unveiled Miller Park, the renovation of Lambeau Field made great strides and the much-anticipated Santiago Calatrava’s Milwaukee Art Museum addition opened.

So what to expect? What’s in store for construction in Wisconsin?

In Forecast 2002, we asked those in the know. We asked legislators what they’d likely legislate, architects what plans are on 2002’s drawing boards and economists whether the coming year would be a boom or bust.

Not insignificant, we asked contractors — and association’s representing them — what the future holds.

Of course, the answers were all different, reflecting the expertise and interests of those we asked.

But everyone we talked to had this in common: Everyone shared an optimism that the economy would turn around next year and bring renewed opportunity for growth.

That’s not too surprising, as much of what the new year rings in will depend on faith, not fate.

There are forces out of your control — there’s little one contractor can do about a national economy that’s gone sour, for sure.

But there’s also much that one can do — being aware of economic conditions that affect the industry and being flexible enough to change course as needed, for instance — to out weather a financial storm.

It’s your move.



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