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Johnson fights to clear the air

What's left to say about a guy who built an $8 billion company, flies jets and has enough environmental conservation awards to make his honors from the leaders of Japan, France and Spain seem like afterthoughts?

This year, the answer is easy because Sam Johnson, chairman emeritus of S.C. Johnson and Son Inc., dedicated $150,000 to start a new organization opposing the construction of coal-fired power plants. Formed in opposition to We Energies' Power the Future proposal to build a $4.3 billion coal-fired plant in Oak Creek, Responsible Energy for Southeastern Wisconsin's Tomorrow became a rallying point for environmental advocates in the debate.

Steve Bulik, coordinator for RESET member Citizens for Responsible Power, said Johnson balanced the power in the Power the Future discussions.

"I think the whole opposition stepped up a notch when he took a position on it," Bulik said. "All he's done is level the playing field. I mean, look at who we're playing against here."

The original list of seven companies and organizations that joined Johnson to found RESET in October 2002 ballooned to 50 a year later. RESET took Johnson's message to television, radio, the Public Service Commission and, most boisterously, to the streets.

Because of Johnson's participation in RESET, the debate shifted from a skirmish between one of Wisconsin's largest corporations and comparatively smaller nonprofit groups to what Milwaukee County Supervisor Mark Borkowski characterized as a "battle royal."

On the night Racine passed a resolution opposing the power plant, Johnson led a crowd of 200 backers through the city's downtown waving "No More Coal" signs.

He also attended two out of three PSC hearings on the plant in Racine, sitting quietly in the back during the first and testifying during the second.

"I've been a business man for over 50 years," he said during the Sept. 19 hearing. "I've seen companies that put profits ahead of what is best for their people and their communities. Most of those companies are out of business."

Over the course of 30 years running the company, Johnson, the fourth generation of his family to lead S.C. Johnson, has increased the company's worth from $171 million to more than $8 billion. His business has provided jobs to people in 70 countries on every continent but Antarctica.

Bulik said Johnson's work on the power plants is just the latest in a career spent looking out for the people and communities of southeastern Wisconsin. He's helped redevelop downtown Racine, and he's made sure to treat his employees well.

"He's done a lot more for this community than just this one issue," Bulik said. "He's made a lot of investments in our city, similar to how the Bradley family did in Milwaukee."

Johnson's work helping corporate America become environmentally conscious has earned him a long list of accolades and positions, including the United Nation's Lifetime Environmental Stewardship Award, the chairman's role on The Nature Conservancy Board of Governors and the Rene Dubos Environmental Award. He also helped found the World Business Council for Sustainable Development, and these days he directs the World Resources Institute.

And he's turned his eye for environmental safety on his own company as well. One of Johnson's most widely known business decisions was his removal of harmful chlorofluorocarbons from his company's aerosol products three years before laws mandated the change.


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Johnson

Honoree: Sam Johnson

Employer: S.C. Johnson and Son Inc., 1525 Howe St., Racine; 262-260-2000;
fax: 262-260-2133; www.scjohnson.com

Company Profile: S.C. Johnson's four operations make the company a leading global producer of household and cleaning products, outdoor equipment and financial services.

Innovation: Johnson started Responsible Energy for Southeastern Wisconsin's Tomorrow to unify into a single voice the various opponents of coal power plants.