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Soucie takes road less traveled

Anyone who spends some time looking at the state Department of Transportation's books is familiar with a dismal tale.

Transportation debt is expected to triple in the next decade, the state has no money to carry out a $6.2 billion reconstruction of the freeway system around Milwaukee County and WisDOT's main source of revenue, the gas tax, is losing its buying power as cars become more fuel efficient. What's a state to do?

Kevin Soucie, a former state legislator and chairman of the Assembly Transportation Committee, thought long and hard to come up with an answer. He decided the very way WisDOT raises money is doomed to long-term failure, and he offered a solution the state could use for its next big road project: the nearly $1 billion reconstruction of the Marquette Interchange in Milwaukee.

Working with an internationally known expert in public-private transportation investment, Soucie penned a report last year suggesting WisDOT could ease its money problems by turning the tangle of highway bridges into one big toll road. A private company would assume responsibility for paying for and building the project, recoup its money through an electronic toll system and in one fell swoop erase a financial headache and guarantee swift delivery of a scrubbed-up, vital transportation link.

"I've been thinking about transportation and how we finance transportation for many, many years," Soucie said. "I've never been enamored with the model. It tends to be a big-government model. The world is moving away from the model we use. That model is failing us, and it's failing us miserably."

In preparing the report and in the months since, Soucie has driven on highways around the world that have relied on this form of public-private partnership. He said he found the roads are pristine, but more important, he discovered that the partnerships were spawned by political parties that are normally associated with broad government control over every aspect of economic life, including transportation.

Back home, state lawmakers quickly denounced Soucie's proposal as politically implausible, although the state transportation secretary, who's most familiar with the red ink at WisDOT, seemed to embrace the idea before being quickly reined in by his boss, the governor. There's simply no will, critics said, for tolls in Wisconsin.

Undaunted, Soucie said it's only a matter of time before people realize the current model will lead to either a scaled-back transportation program or a massive tax hike.
"It's almost like there's a denial of reality," he said. "In any situation, reality eventually comes crashing down on you, and this is no exception."

It's also a matter of making it clear that the toll system he's talking about won't in any way resemble the barriers of Illinois.

"It's a very risky issue because it's very easy to knee-jerk," he said. "It's a paradigm shift for the way we do transportation financing. It really changes the way we think about transportation because we have to make sure projects make economic sense."

Though proposed for the Marquette, the model Soucie is touting could be used for any project. And in the last year, he's toured the state to deliver his message to mayors, chambers of commerce and others.

"I'm not carrying a political agenda," he said. "I don't have a dog in this fight. This comes out of years of thinking about this and a desire to offer an alternative."


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Soucie

Honoree: Kevin Soucie

Employer: Soucie & Associates, 4810 S. 76th St., Suite 201, Greenfield;
414-817-1442;
fax: 414-817-1443

Company profile: Soucie's firm provides lobbying and consulting services.

Innovation: Developed a public-private financing model to rebuild the Marquette Interchange in Milwaukee.