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NO. 1

The Hoffman family's been putting food on the table for the last 88 years by staying one step ahead of its competition in the dirt-hauling business.

"If you don't change, you die," said Jim Hoffman, vice president of Hoffman Construction Co., Black River Falls. "Be as efficient as you can. Keep monitoring your markets and adjust accordingly. Just try to stay one step ahead of the past."

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Dangerous Road Ahead

On roadwork job sites, the safety hazards come often, and they come fast.

"A lot of people have never experienced a car going by at 70 miles per hour three feet from you," said Bob Emmerich, owner of Safe-Con LLC, a Madison safety consulting firm that works with road contractors statewide.

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Walker walks
the walk

How did a Brooklyn-born student of medieval history become one of the leading voices for Wisconsin's transportation industry?

As Tom Walker tells it, the road to his current post as executive director for the Wisconsin Transportation Builders Association — the influential 280-member organization made up of road-building contractors, suppliers and engineering consultants — was no straight shot.

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Cook fights for
'common interest'

Bob Cook is no stranger to the very roads he's fighting for.

As executive director of the Transpor-tation Development Association of Wis-consin, Cook is constantly crisscrossing the state from one speaking engagement to another, sometimes three days a week.

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Down the Road

The state Department of Trans-portation's road-building program is experiencing some uncertainty because of the state's $3.2 billion budget deficit.

Earlier this year, the agency's secretary, Frank Busalacchi, identified 99 projects — totaling nearly $250 million — that would likely have to be delayed as WisDOT contends with revenue cuts. But despite dire warnings that damaged roads will go unrepaired and faulty interchanges will be left untouched during the next two years, WisDOT officials said there's still plenty of work out there for contractors.

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