
Bernie
Lang is the president and CEO of The Renschler Company Inc., Madison. He joined
Renschler more than 18 years ago as a project manager, but hes built up
25 years of construction experience over the course of his career.
He graduated
from Eastern Illinois University in 1980 with a degree in business. After signing
on with Renschler, Lang, 49, rose through the ranks as director of business development
and vice president before taking over the role of president in January 2005. As
president of the firm, Lang, who lives in Madison, is responsible for the companys
general management, client development, client retention and strategic planning.
Little did he know that his job would also bring him face to face with
Wisconsin Builders Burning Questions. What is your greatest
regret? That my father passed away before my sons and stepdaughters
could meet him. He had many roles father, husband, provider, role model.
He managed all of them while setting a great example. I didnt have a chance
to play more golf with him is another. How would you like to die? I
wouldnt like to, first of all. But when I do, walking down the
fairway with my two sons, or, of course, sleeping next to [wife] Amy. If
heaven exists, what would you like to hear God say when you arrive at the pearly
gates? If? God would say, I am so glad you are here. There
are some spirits here that have been waiting to be with you. Oh, and, Yes,
I have some Haribou Gummy Bears up here for you. If you could
change one thing about yourself, what would it be? I would be
younger. On what occasion do you lie? I do not.
I wouldnt be very good at it, trying to remember all of the wrong things
Id said. What is it you most dislike? The
perceived commoditization of our industry. Not everyone does green the right way
or has a true, open-book cost process or takes time to educate their clients. What
is your idea of perfect happiness? Achieving a levelness among
all of the different facets of your life family, faith, business. It is
perfect when I feel that my life has a sustained balance. Like golf, when I can
drive, chip and putt well during the same round, it is really fun. Even though
I try, this is seldom the case
in golf. What is your motto? Stay
true to yourself, even when the going gets tough. What is your
current state of mind? Im very pleased. Im truly blessed
to be able to wake up every day and do what I do with the people I do it with
and for the people that allow us to work for them. Then I get to go home and enjoy
my family. |