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Strategic partnership launches Dimension IV Madison
Jim
Gersich wanted to keep working with several HSR Associates employees
after the Madison architecture firm closed about five years ago.
But to do that he needed to find some work for his new architecture
firm
fast.
We took on almost everyone that was employed at HSR,
he said, and we had no work, no projects to work on.
So Gersich went to colleague Dan Roarty of Green Bay-based Dimension
IV and asked if the firm might be interested in a strategic
alliance. Gersich said he wanted to name the new firm Dimension
IV Madison to create instant recognition in the industry.
When we got started, we borrowed their name, but were
separately owned and managed, said Gersich, a principal of
Dimension IV Madison Design Group. Since they had already
been in operation, it gave us an immediate presence and wider geography.
The name sharing helped the new firm feel like it was part of a
larger organization, Gersich said, and helped build a client base
early on.
It was a huge risk and gamble, he said. It took
a lot of luck and great clients. We demonstrated that with perseverance
you can be successful. It was definitely not easy.
The firm, which provides architecture, landscape architecture,
interior design and structural engineering services, focuses on
serving contractors and developers.
The contractors [and developers] know us, they respect us,
he said. They know they can count on us.
With a recognizable name for the company and an experienced work
force, Gersich said, the company attracted clients and landed jobs.
Gersich said the firm now has a steady stream of projects. About
50 percent of the work is residential, including condominiums, assisted-living
facilities and nursing homes, he said.
The firms remaining half of business is a broad mix, Gersich
said, though Dimension is also becoming known for public libraries
and hotels.
Some of us have been in the Madison market since 1974,
Gersich said. Over the course of 30 years, you do a lot of
projects and develop friendships that turn into clients. If you
do a nice job, people will follow you wherever you go.
Gersich said the firm rarely works with its Green Bay counterpart,
but the two firms do hire one another as consultants on some projects
when it makes sense to both of us to have each other involved.
Janine Anderson
| Rank |
Company |
Billings
in WI |
Total
Staff |
Contact
Information |
| (1) |
Eppstein Uhen Architects
333 E. Chicago St., Milwaukee, WI 53202
Founded locally in 1907 |
$22.24 million |
144 |
414-271-5350
Fax: 414-271-7794
Kristen@eua.com,
www.eua.com |
| (2) |
Zimmerman Architectural
Studios Inc.
7707 Harwood Ave., Milwaukee, WI 53223
Founded locally in 1906 |
$18.89 million |
131 |
414-476-9500
Fax: 414-272-8582
info@zastudios.com,
www.zastudios.com
|
| (3) |
Kahler Slater
111 W. Wisconsin Ave., Milwaukee, WI 53203
Founded locally in 1908 |
$17.50 million |
153 |
414-272-2000
Fax: 414-272-2001
ks@kahlerslater.com,
www.kahlerslater.com |
| (4) |
Plunkett Raysich Architects
11000 W. Park Place, Milwaukee, WI 53224
Founded locally in 1935 |
$15 million |
88 |
414-359-3060
Fax: 414-359-3070
dsnow@prarch.com,
www.prarch.com |
| (5) |
HGA Architects and Engineers
333. E. Erie St., Milwaukee WI 53202
Founded locally in 1987 |
$8.50 million |
528 |
414-278-8200
Fax: 414-278-7734
dredlich@hga.com,
www.hga.com |
| (6) |
Engberg Anderson Design
Partnership Inc.
611 N. Broadway, Milwaukee, WI 53202
Founded locally in 1987 |
$7.80 million |
83 |
414-944-9000
Fax: 414-944-9100
jeanc@enberganderson.com,
www.eadp.com |
| (7) |
Potter Lawson Inc.
15 Ellis Potter Court, Madison, WI 53711
Founded locally in 1913 |
$7.17 million |
45 |
608-274-2741
Fax: 608-274-3674
bethp@potterlawson.com,
www.potterlawson.com
|
| (8) |
The Kubala Washatko Architects
Inc.
W61 N617 Mequon Ave., Cedarburg, WI 53012
Founded locally in 1983 |
$4.10 million |
30 |
262-377-2954
wreckard@twka.com
www.twkac.com |
| (9) |
Architectural Design Consultants
Inc.
30 Wisconsin Dells Parkway, Lake
Delton, WI 53940
Founded locally in 1987 |
$3.96 million |
29 |
608-254-6181
Fax: 608-254-2139
k.brescia@adci.ws,
www.adci.ws |
| (10) |
Angus-Young Associates
Inc.
555 S. River St., Janesville, WI 53548
Founded locally in 1956 |
$3.07 million |
24 |
608-756-2326
Fax: 608-756-0464
jeffh@angusyoung.com,
www.angusyoung.com |
| (11) |
Groth Design Group
N58 W6181 Columbia Road, Cedarburg, WI 53012
Founded locally in 1994 |
$2.62 million |
24 |
262-377-8001
Fax: 262-377-8003
info@gdg.architects.com,
www.gdg.architects.com |
| (12) |
Continuum Architects and
Planners
228 S. First St., Milwaukee, WI 53203
Founded locally in 1996 |
$2.60 million |
13 |
414-220-9640
Fax: 414-220-9595
info@continuumarchitects.com
www.continuumarchitects.com |
| (13) |
Dimension IV Madison Design
Group
6515 Grand Teton Plaza, Suite 120,
Madison, WI 53719
Founded locally in 2002 |
$1.65 million |
21 |
608-829-4444
Fax: 608-829-4445
sace@dimesionivmadison.com
www.dimesionivmadison.com |
| (14) |
AG Architecture
1414 Underwood Ave., Suite 301,
Wauwatosa, WI 53213
Founded locally in 1992 |
$1.38 million |
45 |
414-431-3131
Fax: 414-431-0531
ergusz@agrach.com
www.agarach.com |
| (15) |
Barrientos Design
205 W. Highland Ave.,
Suite 303, Milwaukee, WI 53203
Founded locally in 1998 |
$1.30 million |
10 |
414-271-1812
Fax: 414-271-1830
sshakula@barrientosdesign.net
www.barrientosdesign.com |
| (16) |
Isthmus Architecture Inc.
613 Williamson St., Suite 203,
Madison WI 53703
Founded locally in 1998 |
$1.10 million |
11 |
608-294-0206
Fax: 608-294-0207
isthmus@is-arch.com
www.is-arch.com |
| (17) |
Abacus Architects Inc.
1135A Michigan Ave.,
Sheboygan, WI 53081
Founded locally in 2003 |
$1 million |
13 |
920-452-4444
Fax: 920-452-9198
kdavis@ababusarchitects.net
www.abacusarchitects.net |
| (17) |
Design Unlimited of Marshfield
Inc.
303 W. Upham St., Suite 100,
Marshfield, WI 54449
Founded locally in 1982 |
$1 million |
7 |
715-384-3207
Fax: 715-384-9922
admin@designunlimited.com
www.designunlimited.com |
| (19) |
Cedar Corp.
604 Wilson Ave., Menomonie, WI 54751
Founded locally in 1975 |
$750,000 |
5 |
715-235-9081
Fax: 715-235-2727
cory.schneidler@cedarcorp.com
www.cedargcorp.com |
| (20) |
AEC Architects/Engineers
5703 County Road A, Oshkosh, WI 54901
Founded locally in 1996 |
$700,000 |
4 |
920-233-6908
Fax: 920-233-6933
aec@aecllc.com,
www.aecllc.com |
| (21) |
Wenzler Architects
205 W. Highland Ave.,
Milwaukee, WI 53203
Founded locally in 1955 |
$650,000 |
8 |
414-272-3764
Fax: 414-272-3768
ewenzler@wenzlerarchitects.com
www.wenzlerarchitects.com |
| (22) |
ArchDesign Architectural
Services
4615 Vettelson Road,
Hartland, WI 53029
Founded locally in 2006 |
$633,000 |
6 |
262-369-0717
Fax: 262-369-7740
jim@archdesignasc.com
www.archdesignasc.com |
| (23) |
Pace Architects
233 N. Water Street,
Suite 201, Milwaukee, WI 54202
Founded locally in 1986 |
$601,008 |
8 |
414-273-3369
Fax: 414-273-5669
ss@pacearchitects.com
www.pacearchitects.com |
| (24) |
Martinson Architects Inc.
405 Cardinal Lane, Green Bay, WI 54313
Founded locally in 1984 |
$587,000 |
7 |
920-432-2442
Fax: 920-432-2084
Linda@martinsonarch.com
www.martinsonarch.com |
| (25) |
Phillips Milewski &
Associates Inc.
10859 W. Bluemound Road, Suite 700,
Milwaukee, WI 53226
Founded locally in 1962 |
$571,469 |
6 |
414-476-1212
Fax: 414-476-1862
vince@pma-inc.us
www.pma-inc.us |
|